Innovations Plus LLC was established in 2009; We are a small group of smart people that thrive on bringing innovative logos to life. Each member of our team brings a different set of skills and strengths to the table — allowing us to be thorough and incredibly good at what we do.
What we do: We are a full-service promotional products and decorated apparel distributor serving businesses throughout the Twin Cities area.
Our corporate office is in East Bethel, MN with a satellite office in Fridley, MN.
“If You Can Dream it…We Can Create It!”
Because it is easy to put a logo on such a wide variety of products, it is easy to tailor promotional products to a specific audience. Because these specialty items can be more expensive, careful consideration of the hobbies and interests of the target audience is critical. Gadgets, tools, and car emergency kits usually appeal to men of all ages. Meanwhile, spa or body care products generally have universal appeal for women. Recreational items can be customized for different seasons, and can be made gender-specific. These also work well for older customers, who generally have more time to travel.
Clients who travel often appreciate luggage tags, carry-on size duffel bags, or travel pillows. If thoughtfully chosen, promotional products can prove an asset to any marketing strategy. They boost name recognition and recall, provide a useful product, and foster positive associations for the company.
Putting a company logo on clothing is an excellent way to raise brand awareness and attract new customers. The people who wear custom designed t-shirts not only get repeated exposure to the logo, but they also take the logo wherever they go. Giving out t-shirts is like getting free advertising. Some strategies ensure that recipients will actually love to wear their free shirts.
The purpose of branding is to create a distinct and lasting impression of a company. Effective branding creates a unique, persistent identity that people associate with quality, origin, personality and preference. Yet building a brand can require considerable investment and time. Corporate apparel offers a cost-effective branding option. Adopting corporate apparel has both internal and external benefits for a company.
